Skip to product information

LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

4.9 17,458 reviews

WHY YOU’LL LOVE IT

Waterproof

Resists sweat, water & humidity

24HR Long-Lasting

All-day wear, no fading

Smudge-Proof

No smudging or flaking

Precise Application

Smooth glide, easy to control

Regular price $290.00
Regular price $290.00 Sale price $471.00
SAVE 38% Sold out
 
 
LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

Regular price $290.00
Regular price $290.00 Sale price $471.00
SAVE 38% Sold out
View full details
Designed for Mature Eyes

Define Every Line. Effortlessly. Beautifully.

A refined eyeliner created for women who know their own beauty. Its ultra-fine tip glides smoothly across delicate skin, settles softly along the lash line, and stays put through the day — no tugging, no smudging, no fading.

Sets in Seconds, Wears All Day

Quick-drying formula stays crisp from morning to evening.

Won't Settle Into Fine Lines

Lightweight pigment sits softly without creasing or feathering.

Gentle, Nourishing Formula

Infused with Vitamin E to care for delicate skin around the eyes.
A

Precise, Steady Application

Slim, balanced tip makes a clean line easy — even on the go.
★★★★★ Loved by 12,000+ women Ophthalmologist tested
Eyeliner application GIF
Waterproof eyeliner demonstration
The Reasons To Love It

Made for the way you live today.

Four quiet promises behind every line — the kind of details a woman notices, and a formula that earns its place in your everyday routine.
01

Lasts From Morning Coffee to Evening Dinner

Waterproof and smudge-resistant, so there's no need for mid-day touch-ups.

02

A Soft, Effortless Glide

The ultra-fine tip moves smoothly over mature skin, with no pulling or skipping.

03

Gentle on Sensitive Eyes

Ophthalmologist-tested and made with a soothing, fragrance-free formula.

04

Three Shades, Quietly Refined

Classic Black, Soft Graphite, and Warm Chocolate — flattering on every skin tone.

Frequently Asked

Your questions, thoughtfully answered.

Everything you might want to know before adding our Hyper-Pigmented Gel Eyeliner to your daily routine.
Will it really stay put all day?
Yes. The gel sets within about three seconds and then locks into place — waterproof, sweat-resistant, and smudge-proof. From morning errands to an evening out, there's no need for a touch-up.
Does it tug or pull on the eyelid?
Not at all. The creamy gel softens slightly on contact with the skin and glides on without dragging — a comfort detail that matters most on delicate, mature eyelids.
Will it settle into fine lines around the eyes?
No. The pigment sits softly along the lash line rather than sinking into creases, so the finish stays clean throughout the day instead of feathering or pooling.
Is it gentle enough for sensitive eyes?
Yes. The formula is ophthalmologist-tested, fragrance-free, and safe along the upper lash line and the inner waterline — even if you wear contact lenses.
Do I need to sharpen the pencil?
Yes — the classic pencil format keeps the gel fresh and the tip precise. Every order currently includes a complimentary premium sharpener, so you'll always have a clean point ready.
Is it easy to use if my hands aren't quite as steady?
Very. Unlike runny liquid liners, the gel pencil rests gently against the lash line and forgives small movements — giving you the control of a pencil with the rich payoff of a liquid.
How do I remove it at the end of the day?
Although it's long-wearing, it lifts away easily with any oil-based remover or cleansing balm. Press a soaked cotton pad over the eye for five seconds, then wipe gently — no rubbing required.
Which shade is most flattering on mature skin?
Soft Graphite and Warm Chocolate are the most universally flattering — softer than jet black and beautifully complementary to lighter lashes and warmer skin tones. Classic Black remains the go-to for evening and a more defined look.
A Gentle Tip
For a softer, smudged evening look, blend the line with a small brush within the first few seconds — once the gel sets, it stays exactly where you placed it.
  • check_circle

    Verified Quality

    Products rigorously tested for efficacy and safety.

  • check_circle

    Secure Shopping

    Advanced encryption for a safe transaction experience.

  • check_circle

    Global Satisfaction

    Millions of happy customers worldwide.

  • check_circle

    24/7 Support

    Dedicated team ready to assist anytime.
    Email:support@softanas.com